BeautyPros Permanent Cosmetic & Medspa — July Ads Report
Permanent makeup & medspa services (Microblading, Powder Brows, Laser, Lash) in St. Louis Park, Minnesota. A summary of performance data, evaluation, and budget recommendations for next month.
Executive Summary
A lead-gen campaign for permanent makeup & medspa services, delivering outstanding results from a single ad.
Key Takeaways
With just $451.88 spent, the campaign generated 27,023 impressions, 1,376 clicks, and 123 leads — an average cost of only $3.67/lead, excellent for a high-value permanent makeup service. CTR reached 5.09% — far above the beauty/medspa industry benchmark (typically 1–2%) — showing that the "$150 OFF for new clients" offer and the skill-showcase video creative are highly engaging. At the same time, both Facebook and Instagram views and engagement grew by double digits this month, reflecting strong brand momentum.
About BeautyPros & Target Audience
BeautyPros Permanent Cosmetic & Medspa provides permanent makeup, microblading, laser, and medspa services in Minnesota.
July Highlights
Figures recorded directly from Meta Ads Manager.
Performance Evaluation — Very Strong
The campaign is performing at a high level, exceeding expectations for the permanent makeup/medspa industry.
CTR 5.09% — well above benchmark
Beauty/medspa ads typically achieve a CTR of 1–2%. A 5.09% CTR shows the "The Art of Precision" creative and the $150 OFF offer are highly compelling.
Just $3.67/lead — very efficient
For a high-value permanent makeup service, a cost below $4 per lead is an excellent investment to acquire potential clients.
123 leads from a single ad
No need to test multiple creatives — one single ad already delivers stable results with an optimally spent budget.
Strong growth on FB & IG
Facebook views +44.8%, Instagram views +96.3% — the brand is reaching more people alongside strong lead performance.
Conversion Journey
From impressions to service inquiries (leads).
Ad Performance Detail
Extracted from Meta Ads Manager — a single ad currently running.
| Ad | Spend | Impressions | Reach | Clicks | CTR | Leads | Cost/Lead |
|---|---|---|---|---|---|---|---|
| New Leads Ad High performer | $451.88 | 27,023 | 16,627 | 1,376 | 5.09% | 123 | $3.67 |
Ad Creative
The "The Art of Precision" video — showcasing permanent makeup craftsmanship, with a $150 OFF offer for new clients.
Facebook & Instagram Growth
Page metrics for July (Jul 1–31, 2026), recorded from Meta Business Suite.
Next Steps
The campaign is performing very well — recommended direction for next month.
Recommendation: Increase budget by +20%
With a 5.09% CTR and a cost of just $3.67/lead, the campaign shows no sign of saturation yet. We recommend raising the budget from $451.88 to roughly $542/month (+20%) to scale up lead volume while maintaining similar efficiency.
Keep the current creative
The "The Art of Precision" video is performing well with no signs of ad fatigue — no need to change it right away.
Monitor CTR & cost/lead weekly
As the budget increases, keep an eye on CTR and cost per lead to make sure performance doesn't decline over time.
Leverage the FB/IG follower growth
Consider testing a second ad targeting new followers to diversify lead sources instead of relying on a single ad.